Are you looking for effective business gifts, premiums, incentives, and giveaways? Why not delegate the product sourcing to us? We are here to reduce your workload and make your life easier. Since we offer almost a million fantastic promotional items to choose from it would be impossible to list them all here.
From our head office in Toronto, Ontario, Canada, and our branch office in Manhattan, New York, USA, we have a dedicated team of professionals searching for great client solutions all day, every day, and we can put that expertise to work for you. Send us some details and let us narrow down the product selection from 750,000 to just a handful for you to choose from. Buying promotional items doesn’t have to be difficult or a time consuming ordeal. It’s our job to make your job easier! Simply tell us a little bit about your needs and we’ll send you a custom .PDF proposal designed specifically for you within 24 hours*.
Six steps to a successful promotional items campaign
To realize goals, promotional items programs must be carefully planned, taking into consideration the audience, budget and, of course, the ul timate result to be gained.
- Define a specific objective.
What is your goal? Whether the goal is to increase traffic at a trade show exhibit or to boost sales with current clients, the first step in any campaign is to clarify the purpose of the program. We will help determine the rest of the program from here.
- Determine a workable distribution plan to a targeted audience.
Are your recipients local? Do you need cross-border shipping solutions? A pre-tradeshow mailing to a select audience delivers more trade show traffic and qualified leads than simply distributing items to passerby at the show.
- Create a central theme.
What are you known for? What is your niche? What are your prospects interested in? Unifying your brand and message will create a longer lasting, more memorable campaign.
- Develop a message to support the theme.
Supporting a campaign's theme with a message helps to solidify your position in the marketplace in the target audience's mind.
- Select a promotional product that bears a natural relationship to your profession or communications theme.
Do not make the mistake of picking an item that is cute or catchy just for the sake of being cute or catchy (unless that’s your reason for being in business). We will help you find an item that is related to what you do, and will leave a memorable impression with your target market.
- Don't pick an item based solely on uniqueness, price or perceived value.
Don't fall prey to the latest trends or fads. The most effective promotional products are used in a cohesive, well-planned campaign.
For other great uses for promotional items, contact us!
Definitions of terms:
Promotional Items - specialty items used for advertising; includes both decorative and useful items of merchandise that can be incorporated in marketing campaigns used to endorse a product, service or company agenda. They can include advertising specialties, apparel, awards, business gifts, commemoratives, premiums, prizes, etc. and typically have an imprint of a brand, logo, or message.
Premiums - imprinted promotional items which are given as prizes, bonuses, awards or incentives to reward a desired action. Many retail stores use these premiums as “on-pack” gifts to reward purchases.
Business Gifts – an item given voluntarily as a sign of appreciation to a person involved in business activities, usually higher in value or perceived value.
Incentives - something that inspires or tends to encourage action, or greater effort, as a reward offered for increased productivity or loyalty.
Giveaways - or ad specialties: imprinted promotional items distributed for free, e.g. an imprinted pen given away at a tradeshow, or an imprinted pad of paper inserted into a tradeshow bag. |
