Promotional lanyards are some of the best giveaways available today. Long lasting, flexible, and useful items are the best as there are many repeat exposures and a higher perceived value. Lanyards can be used and reused in a multitude of locations. From ID and security badge holders, to college students to hold their keys, people will keep lanyards forever. The most prevalent place for lanyards has to be at conferences, trade shows, and other events. These locations are perfect as people need to be identified and the branding opportunities by the host or sponsor are second to none. You can guarantee thousands of exposures over a very short period of time.
However, don’t forget to round out your whole campaign through the use of targeted promotional advertising. When selecting promotional merchandise, you can choose apparel or wearables, but also there are premiums, incentives, business gifts and giveaways to consider. From our head office in Toronto, Ontario, Canada, and our branch office in Manhattan, New York, USA, we have a dedicated team of professionals searching for great client solutions all day, every day, and we can put that expertise to work for you. We understand the significant role these giveaways are expected to play, and how important it is to add value and carry an effective message to your consumer. Simply tell us a little bit about your needs and we’ll send you a custom .PDF proposal designed specifically for you within 24 hours*.
Definitions of terms:
Promotional Product - specialty items used for advertising; includes both decorative and useful items of merchandise that can be incorporated in marketing campaigns used to endorse a product, service or company agenda. They can include advertising specialties, apparel, awards, business gifts, commemoratives, premiums, prizes, etc. and typically have an imprint of a brand, logo, or message.
Corporate Promotional Gift – promotional products that serve a dual function: 1) acting as a business gift, and 2) acting as an advertising vehicle by the gift being branded with the giving company’s logo
Business Gift – an item given voluntarily as a sign of appreciation to a person involved in business activities, usually higher in value or perceived value.
Tradeshow Giveaway – a promotional item that has been customized with a company’s logo and is used as an advertising vehicle at a tradeshow event.
Giveaways - or ad specialties: imprinted promotional products distributed for free, e.g. an imprinted pen given away at a tradeshow, or an imprinted pad of paper inserted into a tradeshow bag. |
