Are you looking for effective business gifts, premiums, incentives, and giveaways? Why not delegate the product sourcing to us? We are here to reduce your workload and make your life easier. Since we offer over 750,000 fantastic promotional products to choose from it would be impossible to list them all here.
From our head office in Toronto, Ontario, Canada, and our branch office in Manhattan, New York, USA, we have a dedicated team of professionals searching for great client solutions all day, every day, and we can put that expertise to work for you. Send us some details and let us narrow down the product selection from 750,000 to just a handful for you to choose from. Buying promotional products doesn’t have to be difficult or a time consuming ordeal. It’s our job to make your job easier! Simply tell us a little bit about your needs and we’ll send you a custom .PDF proposal designed specifically for you within 24 hours*.
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Some overlooked applications for Promotional Products
Promotional products are an investment in your business. Like all forms of advertising, your advertising dollar should reflect your goals and you should measure your return on investment. All businesses have to advertise to stay in business, and here are a couple of hints to make the most of your time using promotional products:
- Examine your current client list. Look at that top 20% of customers who deliver the value you want, then profile them. Use this knowledge to strategically pinpoint prospects with the same characteristics within other organizations. Utilize a themed or targeted promotional product to open the door with them
- Create reciprocal networks. Think of who would gain value from being in contact with your clients list. For example, promotional product buyers often also purchase print and office supplies. Suggest a business card swap with your customer’s other preferred vendors. If you receive a lead, don’t forget to thank them with a business gift!
- Referrals. Ask specific questions, set up a formal program with rewards and incentives for those participating in the program, and always thank the referrer!
- Sooth Angry Customers. We’re not saying bribe them with a gift, but once you have addressed the problem, corrected it, and impressed them with your service give them a little thank you for sticking with you through that tough time.
- Give them something for nothing. Define your target market, identify their biggest pain, identify your product or service as something that can relieve that pain, and then give them a theme related gift to reflect your solution.
- Up-sell. Compare and contrast your offering, promote packaging and on-pack applications, accessorize, and remember promotional products give you some of the highest levels of exposure and repetition of any advertising vehicle.
For other great uses for promotional products, contact us!
Definitions of terms:
Promotional Product - specialty items used for advertising; includes both decorative and useful items of merchandise that can be incorporated in marketing campaigns used to endorse a product, service or company agenda. They can include advertising specialties, apparel, awards, business gifts, commemoratives, premiums, prizes, etc. and typically have an imprint of a brand, logo, or message.
Premiums - imprinted promotional products which are given as prizes, bonuses, awards or incentives to reward a desired action. Many retail stores use these premiums as “on-pack” gifts to reward purchases.
Business Gifts – an item given voluntarily as a sign of appreciation to a person involved in business activities, usually higher in value or perceived value.
Incentives - something that inspires or tends to encourage action, or greater effort, as a reward offered for increased productivity or loyalty.
Giveaways - or ad specialties: imprinted promotional products distributed for free, e.g. an imprinted pen given away at a tradeshow, or an imprinted pad of paper inserted into a tradeshow bag. |
