Trade Show Promotional Items
Trades shows are the only place in the world where your prospects are walking by you. Catch their attention with a promotional item they would like to have! One client of ours was trying to market to a specific group of people, and their approach was unique to them. They analyzed their budget, bought the highest perceived value gift they could in a reasonable quantity, and made their prospects fill out a market evaluation survey (less than 1 min to do) in order to take the gift home. As a result, they got 600 leads from 8 hours of work. Now that’s a great return on investment! Are you maximizing your trade-show time?
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Definitions of terms:
Promotional Product - specialty items used for advertising; includes both decorative and useful items of merchandise that can be incorporated in marketing campaigns used to endorse a product, service or company agenda. They can include advertising specialties, apparel, awards, business gifts, commemoratives, premiums, prizes, etc. and typically have an imprint of a brand, logo, or message.
Premiums - imprinted promotional products which are given as prizes, bonuses, awards or incentives to reward a desired action. Many retail stores use these premiums as “on-pack” gifts to reward purchases.
Business Gifts – an item given voluntarily as a sign of appreciation to a person involved in business activities, usually higher in value or perceived value.
Incentives - something that inspires or tends to encourage action, or greater effort, as a reward offered for increased productivity or loyalty.
Giveaways - or ad specialties: imprinted promotional products distributed for free, e.g. an imprinted pen given away at a tradeshow, or an imprinted pad of paper inserted into a tradeshow bag. |
